Seth’s World View

In a Super Bowl full of last second heroics, bad commercials and your typical GoDaddy sex marketing; Chrysler put together one of the more inspiring commercials I’d seen in a long time.

Sure, Chrysler is asking us to invest in their cars. In “American” made cars. In Detroit.

But they invested on a commercial that wasn’t full of features and redundant shots of cars driving across curvy mountainous roads. Chrysler invited us to see a new future; invited those watching the Super Bowl Sunday to take a new approach to their work on Monday.

While it may have caused less web traffic than GoDaddy’s porn marketing, everyone wins with Chrysler’s commercial.

*Also, I’ll put my throat through whatever form of hell is required to have Clint Eastwood’s voice.

Dustball Ayres - b. April 15th, 2004, d. February 4th, 2012.


Today I had to say goodbye to the sweetest cat I've ever had the pleasure of knowing. I miss you and I love you kittygirl. It won't be the same without you.

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I’ve been in lots of conversations lately about launching new things. Books, features, services or businesses.

One thing I’ve observed is that there are 3 main speeds at which launchers feel comfortable.

Break Neck Speeds

These launchers have an idea and are ready to put the rest of the world on hold to focus on a new offering. They’re willing to risk health, wealth & wisdom to keep their eyes on the prize. All-nighters, desperate asks & urgent emails/phone calls characterize this pace.

There’s not a ton of room for failure here as any hiccup will cause the team to trip over its own feet.

Win or Bust. Go Big or Go Home. All or nothing.

All Things in Moderation

An excitement and sense of purpose fill these launchers, but also a healthy skepticism.

The This cohort is amped to create something new and still wants to do their due diligence. They want to learn what the “competition” is doing, they want to talk to potential customers, they want to research options & vendors. This group wants to make sure all the steps are laid out. They acknowledge the hard work that is ahead of them, but want to eliminate some uncertainty.

Slow & Steady Wins the Race

These launchers are going to need a Red Bull.

They toss around ideas and dreams and wishes. No one really looks into it. No one really gets too excited.  Change doesn’t happen. Launches don’t happen. New things don’t happen.

I once worked with a company that identified “changing our name” as one of the most important changes they needed to make. It took them 3 years to get around to looking into that….

The Point

The reason it’s important to see the pace of launchers is to understand if you want to work with them. It’s easy to assume an entrepreneur is going to flounder or crash & burn when in reality, you’re just wired for a different pace than them. It’s OK.

Just acknowledge the speed you’re trying to work at. Ask people to keep you accountable to that speed & get ready to rock.

 

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Wordtracker wrote a SOLID POST on the reasons your business may want to set up a Business page:

The highlights:

• Target your messaging towards specific follower circles
• Directly interact with fans
• Set-up multiple administrators
• HUGE FOR HELPING PEOPLE FIND YOU IN SEARCH RESULTS!
• Using Google Hangouts as webinars with select groups of fans

Read Wordtracker’s full article: “Why Set Up a Google Business Page?”

And then they went on to write another SOLID POST on how to set up a Google+ Business Page. Read that full article here.

Want to connect on Google+? Check my profile: https://plus.google.com/113544797248762995402/posts

 

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The guy living a lie to his girlfriend. I’m sad for him.

The girl who acts like she’s so confident to overshadow how terrified she can be. My heart breaks for her.

That tweeter who retweets Seth Godin, Rick Warren & Dave Ramsey every morning. I wish more for you.

When we put on a show, we’re hurting. We don’t feel comfortable, we can’t be ourselves. We live lies. And living a lie is one of the most exhausting existences of all (remember when you were a kid and told that lie and stressed about it for the next month…).

I’m not mad at liars. I’m not going to expose them for the fakers they are. I hurt for them. I’d wish they could be secure enough to be honest.

Being your genuine self is one of the most freeing things you can do for yourself. It’s also a HUGE gift for the rest of us. You’re special/weird/unique/different/gifted and there’s no one like you!